Digital Marketing Executive

This role will be responsible for establishing a brand presence on digital channels, executing lead generation, driving social media marketing, and also engaging in SEO optimizations.

Roles & Responsibilities:

  • Design, implement & co-ordinate Performance Marketing, Content Marketing, Outreach Marketing & Awareness marketing campaigns using digital & social media channels
  • Work closely with external agencies (where involved) ensuring campaign objectives & goals are being met
  • Plan and execute all digital marketing efforts, including SEO/SEM, email, and social media campaigns.
  • Develop & implement link-building campaigns, Optimize website content, and generate organic traffic, & lead generation.
  • Plan, execute, & track PPC campaigns on Google Search, Linkedin, & FB.
  • Work with analytics tools for regular analysis & optimization of traffic & leads.
  • Manage CRM for lead handling & conversion.

Required Skills:

  • Skills & experience in planning & execution of Digital & Social Media campaigns especially for B2B SaaS product
  • Hands-on experience in SEO, SEM, PPC & Google Ad-words including keyword planning
  • Skills in Brand Management, Marketing Communication, & managing Email campaigns
  • Knowledge & skills in using Digital Marketing tools such as Google Analytics, Hubspot, Mailchimp /, etc..
  • Knowledge of blog postings, classifieds postings, forums, social media, and other online postings.
  • Knowledge of keywords, tools-Google keyword planner, Word Tracker, Keyword Discovery.
  • Excellent communication skills
Job Category: Digital Marketing
Job Type: Freelance
Job Location: Remote

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