What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” Search engine optimization is the process of improving your website’s quality and quantity of website traffic from search engines. The main motto of SEO is to target unpaid traffic rather than direct or paid traffic. In simple terms, it means the process of improving your website to visibility on Google, Bing, and other search engines when people are searching for products or services related to your business. The better visibility of your website drives more traffic for your service or products from search engines which made it get more attention and attracts prospective and existing customers to your business.
How does Search Engine Optimization (SEO) work?
The search engine shows the best possible result for our search query. All search engines such as Google, Bing, Yahoo, Yandex, and Baidu use bots to crawl pages from the web, by visiting site to site, collecting information about those pages, and indexing them. Here index is like a giant library where bots as a librarian can pull up a book (or a web page) to help user to find the exact solutions for their query. An SEO expert understand all ranking factors very will and they can help you to rank your business in search result. We provide best SEO services in India to solve your ranking related challenges.
Next, the search engine algorithms analyze these index pages, after taking into account their hundreds of ranking factors, to determine the order pages should appear on the search results page to show for a given query. As similar a library analogy, the bots as a librarian have read every single book or an index web pages in the library and can tell us exactly which one will have the answers to your audience questions.
In the same way, an SEO success factor can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can provide information to the searcher about what they’re searching for. Like paid search advertisements you can’t pay search engines to show higher organic search rankings, which means it is possible for SEO experts by doing on-page and off-page SEO work to rank your website higher. That’s where DeroDigital comes in. We have experienced SEO Experts who are highly skilled and experts in ranking web pages in search engines.
Why is SEO important for marketing?
The current time is Digital time at this time everyone is going online for searching any products or services. At this time SEO becomes a fundamental part of your marketing strategy because people conduct trillions of searches every year. Often Search is the primary source of digital traffic. Higher ranking and search visibility in search engine results pages than your competitors can have a material impact on your bottom line.
In conclusion, Search Engine Optimization is the foundation of a holistic marketing ecosystem. After understanding your targeted audience’s requirements what they are looking for? You can change your winning strategy to capture market potential and implement that knowledge on your campaigns (paid and organic), on your website, on your social media channels, and more. So you can engage the existing customer and attract new customers. That will help you to create a winning marketing strategy over your competitors.