Every day, billions of people do Google search to find a variety of information. It may be some nearby area to finding a business solution that you offer, like coffee shops near me, home repair tips, fashion trends, celebrity news, and much more.
Google My Business is the most important tool for almost every business owner. It can help you become more visible to people searching for your products or services. In this post, we’re going to focus more specifically on the benefits of creating your business Google My Business profile.
In today’s digital age, having a strong online presence is essential for all sizes of businesses. GBM is a powerful tool that can significantly boost your visibility and attract more customers. Let’s delve into why having a GMB listing is crucial for your business and the steps to create an effective profile.
What is Google My Business?
This is for a quick recall for those who need to become more familiar with this Google service. Google My Business (GMB) is a free internet-based service designed to promote local businesses online. It’s a tool that enables business owners to manage how they appear online across Google and make their businesses stand out. To start, you need not require any website. You can start with a Google account. The main requirement is that you must have a business at the given address.
Why do you need to use Google My Business?
At this time, almost everyone is taking the help of search engines to find anything. Now, a large group of people are using Google to search for anything. It means a huge audience can view and access your profile. It is totally free. You need not pay anything to Google for creating a profile here. You need to spend some time learning and optimizing this listing. So it can be more visible or the more often your business shows up in search results. It is the better the chances are of drawing people’s attention to you. It’s an innovative and best conventional advertisement source. Here are some benefits that you can get by using it:
1. Increased Visibility: With over 90% of online searches occurring on Google. So, having a GMB listing ensures that your business appears prominently in local search results.
2. Better Local SEO: A well-optimized GMB profile can improve your local SEO rankings. It makes it easier for potential customers in your local area to find you easily, and they can visit your address with the help of Google Maps.
3. Essential Business Information: Your listing provides crucial details about your business, including your business name, contact information, hours of operation, and directions, helping customers connect with you easily.
4. Customer Reviews and Ratings: It allows customers to leave reviews and ratings, as per their experience and your services. It can build strong relationships, trust and credibility for your business. A positive review can also attract more customers.
5. Insights and Analytics: It provides valuable insights into how customers find and interact with your business online. That allows you to make informed decisions to improve your marketing strategy.
6. Engaging Content: You can showcase your products, services, and special offers through photos and posts on your GMB profile. If you keep it updated, your audience is engaged and informed about your services and products more clearly.
7. Free Marketing Tool: Perhaps the best part is that it is entirely free to use, offering significant marketing benefits without any cost.
Some important facts that you need to know:
- 60% of nearby searches lead to in-store purchases
- 90% of nearby searches lead to a visit the same day
- 90% of consumers read online reviews before visiting a business.
- 8.55 Billion People Google searches every day
- 46% Are local searchers
- Businesses with a complete GMB listing are 70% more likely to attract location-based searches.
Steps to Create a Google My Business Profile:
- Sign in to your Google account or create one if you don’t have one already.
- Go to the Google My Business website and click on “Start Now.”
- Enter your business name and address. If your business doesn’t have a physical location, you can still list it as a service-area business.
- Choose the category that best describes your business. You can choose more than one category that suits your business.
- Provide your contact information, including phone number and website.
- Verify your business. You will receive a verification code via mail, phone call, or postcard to confirm your business ownership.
- Once verification is completed, you can edit and update your profile by adding photos, business hours, and any other relevant information.
- If you need and want to manage to keep it up to date, you can also hire our local SEO experts.
In conclusion, a Google My Business listing is an essential tool for businesses looking to enhance their online presence, attract more local customers, and grow their bottom line. By following these simple steps, you can create a compelling Google My Business profile that effectively showcases your business to potential customers.